Twitter is mostly used by individuals to get in touch and stay in contact with friends, to be informed and to present themselves. But more and more entrepreneurs and businesses have an account on Twitter. So how to use Twitter for business?
Twitter is good for the entrepreneur as an excellent communication service. It is in a way relationship with target customers to your business and loyalty. In addition, to Twitter messages is a way to get a higher status in Google.
10 steps to successful business twittering
- Consider carefully what you will achieve with Twitter. Want to get more visitors to your website (potential) customers informed of news and trends or enhance the reputation of the company. Based on this answer you will see what you can twitter about. What makes your Twitter account interest to the followers.
- Decide who is going to twitter. Every employee gets a personal account or is there someone in the company twittered. To come out as a company is very important. Set rules for twittering when several employees being twittered. Which style will you keep and how are customers responding to tweets or interested.
- Open a Twitter account in the name of your company or your own name. Place a profile picture, this is a photo of yourself or your company’s logo. The profile is important for text retrieval on Google. It is therefore wise to check out the right keywords and locations.
- Discover how competitors work on Twitter. See the account and have a go back in
time. How they respond to tweets from customers. Of course, not intended for this copy, but can you learn from their mistakes. - Check out the various features of Twitter. Learn the features of Twitter and learn how you can apply them successfully.
- Place tweets, messages of 140 characters. Before you go actively looking for followers and even people / businesses would you rather watch some tweets to your account to fill. Bid followers valuable information to inform them of news and tips in your industry.
- Provide your Twitter account on your website, your newsletter and your blog. But looking only interested followers. You have nothing of followers who have no interest anyway. Let yourself meet the people or companies to follow in your industry.
- Take time each day to keep track of who do you follow and who followed you. Try to respond to other tweets and see what others have to say about yours.
- Do not get all day twittering and instead give only valuable information. Twitter for business and private does not have too much common. Occasionally a personal message is not a problem but you do not need business contacts on unnecessary information.
- Ask questions about your customers who you follow on Twitter. For example what can be improved to the website or which product they want in the set back would like to see. If you invite your customers to react you will get an active Twitter account.